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Five Fast Ways to Recruit New Board Members
10-31-2006

After enjoying serving as CompassPoint's executive director for 14 of its 30 years, and with CompassPoint in a strong place, I've decided it's the right time for me to explore new fields and challenges. I'm proud to have been a part of CompassPoint's work serving community organizations, speaking out for community leaders and organizations, and contributing to a national dialogue about how to bring about social change. I am pleased to say I am NOT burned out, nor am I retiring. I have time for at least one more major project or leadership position, and I want to get started on that soon… (Please refer to the CompassPoint website, www.compasspoint.org to find out more) and please look out for next month's issue of Board Café as we look forward to sharing the Board Café survey results with our readers –Jan Masaoka

Put the Mission on the Agenda
We love this idea: At the top of every board meeting agenda, put the organization's mission and vision statements. It feels good at the meeting to see it as you work through the agenda, and everyone stays clear about it. Thanks to Big Brothers Big Sisters of Santa Cruz for this idea (at least that's where we got it—I'm sure many others already do it too!).

Get Ready for November Election
Nonprofits can't endorse candidates, but we can register people to vote, educate voters about what stands various candidates have taken, support and oppose legislation, and hold candidates nights. A good resource page for "do's and don'ts is http://www.independentsector.org/programs/gr/ElectionResources.html. A great idea from Massachusetts Votes (and DC Votes, etc): pick one good question ("If elected, would you support _____?") and publish the answers.

Still Time to Submit Board Café Reader Survey
Thanks so much to the 5,000 + readers who responded to the Board Café survey (which we sent in lieu of a regular issue last month). Still time to answer: go to http://websurveyor.net/wsb.dll/7620/boardcafe06.htm. Next issue: Results!

This issue's "Main Course"

Five Fast Ways to Recruit New Board Members

We tend to recruit board members from among our friends and acquaintances . . . no wonder we often run out of people in familiar circles to ask. At the same time, we often want to bring people onto the board who are more prestigious, wealthier, better connected, and who can add an important diversity component. We might, for example, want to recruit more people of color, more women, younger members, gay/lesbian individuals, residents in another part of the county. In short: recruiting is as much about knowing WHAT you want to recruit, as HOW to recruit. Previous Board Cafe issues have taken on the diversity issue - see www.boardcafe.org for archived issues or purchase Best of the Board Café at www.compasspoint.org. Here are Five Fast Ways to Recruit:

1. Post your "Great Board Member Wanted" ad on free websites that match people seeking boards to join with nonprofits seeking board members. We like:
  • www.boardnetusa.org for its national (if uneven) reach, the info it collects, and the other resources there
  • www.volunteermatch.org for its very wide distribution, although it's much better known for referring program volunteers than for board volunteers
  • www.bridgestar.org uses the boardnetusa.org database, but adds individuals from its (mostly corporate) members, and has good additional resources for board members less familiar with the nonprofit sector
2. Place a "Help Wanted--Volunteer Board Member" ad on your lobby bulletin board, in your newsletter, in the neighborhood newspaper, or in the alumni newsletter of a local college. Example: "HELP SOUTH PARK... We're looking for a few talented and conscientious volunteer board members to lead and strengthen our programs for people with Alzheimer's and their families. If you can contribute your time, thoughtfulness, and leadership one evening a month, and are interested in exploring this opportunity, call Sister Mary Margaret at xxx-xxxx to find out whether this volunteer opportunity is right for you. We're especially looking for folks with accounting experience, with gerontology backgrounds, from the Asian communities, or who are on the younger side of the community.

3. Our best idea: Form a "One Hour Recruiting Task Force." Draw up a list of twenty well-connected people of the sort you would want on the board but who you suspect wouldn't join, (but who might know someone who would be a good board member.) Call those twenty people and ask them to come to one meeting of the Task Force committee over lunch (confess it will actually take an hour-and-a- half). Tell them that at the lunch they'll be told more about the organization and what it's looking for in board members. At the end of lunch they'll be asked simply for the name of one person they think would be a good board member. The Task Force is disbanded. The day after the lunch call up each of the nominees and begin by explaining who nominated them.

4. Promote from the ranks: Ask the executive director or the volunteer coordinator if there are two or three hands-on volunteers who would make good board members. Hands-on volunteers, such as support group facilitators, practical life support volunteers, volunteer ushers, weekend tree-planters, classroom aides and others bring both demonstrated commitment AND an intimate knowledge of the organization's strengths and weaknesses. Volunteers, donors and clients should be the first place you look. You don't have to "sell" the agency - they know it already!

5. Board Member Swap: Pick four local organizations where you don't know anyone, but you'd like to (examples: NAACP, Japanese American Citizens League, Accountants for the Public Interest, community hospital). (Tip: Your local Yahoo site (http://www.yahoo.com/) is a good place to look for lists under "Community.") Ask each officer to call one of the four local organizations and ask to have coffee with one of their leaders. Over coffee suggest that your two organizations recommend "retiring" board members to each other as a way of establishing organizational links and strengthening ties among communities.

Q: Our board is kind of crummy, and I'm embarrassed to ask anyone I respect onto the board I'm on. But we desperately need new members! What should I do?

A: Use one of the above strategies, but with this kicker: "I even feel guilty asking someone like you to join a board that's as weak and confused as this one. But this organization has a unique role to play in solving the problem of ________. What's really needed is a total overhaul of the board. I'd like you to work with me and two others of the same mind to work with the new director to recruit six new members and really make this board work. We meet every month for two hours on Tuesday morning (specifics). Would you work with me on that committee?

Next month in the Board Café
Who you—Board Café readers—are, what you like, don't like, and what you think about American nonprofit boards.

The Board Café Emporium

Different items each issue . . . and many are free

The M Word: A Board Member's Guide to Mergers.
The M Word provides a road map to a merger's expectations,processes and obstacles. Special sections feature sample resolutions and worksheets, and highlight the key rolesexecutive directors and funders play in a merger. The guide also goes beyond the "M word" to offer advice on how to close down an organization. $12.00 plus shipping and handling at www.compasspoint.org/bookstore

Nonprofit Genie
Get a free, excellent series of Frequently Asked Questions and answers about fundraising, written by the legendary fundraiser Kim Klein. www.genie.org, then click on "FAQs" then on "Fundraising."

Guidestar.org
Nonprofit organizations above a certain size are required to submit Form 990 to the IRS each year. You can see your organization's 990, as well as the 990s of others, at www.guidestar.org

Strategic Planning for Nonprofit Orgs, A Practical Guide & Workbook, 2nd edition
by Mike Allison & Jude Kaye
This guide can be adapted to fit any timeframe and is filled with real-world insights, planning tips, and useful pointers. Available at www.compasspoint.org/bookstore

All Hands on Board: The Board of Directors in an All-Volunteer Organization
by Jan Masaoka
This is one of the few resources specific to helping all-volunteer organizations and outlines the Board's "Top 10" jobs. Available at www.compasspoint.org/bookstore

Boards That Love Fundraising: A How To Guide for Your Board
by Robert Zimmerman and Ann Lehman
Available at www.barnesandnoble.com for $29.00 plus shipping + handling.

Planet 501c3
by Miriam Engelberg
The cartoon strip for nonprofits. Free at www.planet501c3.org and a collection available in hardcopy at the same site for $3.95 plus shipping/tax where applicable.

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