the nonprofit communications institute
| October 18, 2013 | 9:00 am - 5:00 pm |
Holly Minch
Holly has spent her entire career helping do-gooders do better. Holly is a generalist who aids and abets good causes poised to leverage a shifting context to change the world in bigger, better, faster ways than ever before. Her experience includes her work as Vice President of Spitfire Strategies, where she created communications programs for grantees of the nation’s largest foundations, and as Executive Director of the Communications Leadership Institute, where she helped nonprofits use high-impact communications to achieve social change.
WorkshopsThe Nonprofit Communications Institute Renée Alexander
Renée Alexander has been solving important problems since the tender age of seven, when she converted her uncle’s denim jacket to long pants in order to ride on the back of his motorcycle. Subsequently, creative problem solving has been the secret to success in her long communications career. Alexander served as managing editor of a local weekly newspaper and ran one of the first online press release distribution services. As editor of Internet News Bureau, she developed and maintained relationships with foreign partners in seven countries who translated, localized, and distributed press releases in their respective corners of the globe. Renée became a communications consultant in 2002, and since then she has cultivated community for nonprofits and businesses on the West Coast and beyond. Her nonprofit experience includes supporting organizations working on behalf of public transit, public health, and many other forms of public good. Clients include Clif Bar, San Francisco Bicycle Coalition, Foundation for the National Institutes of Health, and the award-winning Family Fun Zone in Central Oregon. Alexander’s specialties reflect her diverse background in food, journalism, and social networking. Equal parts playful and geeky, she is at her best when making connections between people, ideas, and resources.
WorkshopsThe Nonprofit Communications Institute Heath Wickline Heath has spent most of the past decade helping nonprofits figure out who they need to be talking to, what it is they need to say to them, and how to do it with clarity, forcefulness, and style, all while staying within their budgets. He has worked with hundreds of nonprofit organizations, foundations, and government agencies across the country including Just Detention International, the San Francisco Public Utilities Commission, the William and Flora Hewlett Foundation, and Earthjustice. Heath’s work includes creation of communications plans and messaging strategies, development of advertising campaigns, and production of publications, websites, and viral videos. He has also spent considerable time teaching nonprofit leaders how to communicate their values and tell their organization’s stories through workshops and trainings. A native of Massachusetts, Heath has spent the last 10 years in San Francisco with his wife, but still thinks there’s something not quite right about California baseball.
WorkshopsThe Nonprofit Communications Institute |
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The Nonprofit Communications Institute developed in partnership with Lightbox Collaborative, is intended to provide participants with a solid grounding in three of the most important aspects of nonprofit communications: strategy development, branding, and messaging, as well as offer innovative, inspiring case studies of cutting edge communications strategies in action. The special interactive and informative program will give you the practical tools you need to advance your work.
Intensify the impact of the institute by bringing a team of people from your organization - check out our team-based pricing below.
- Nonprofit/Student Individual$175
- For-Profit Individual $275
- Nonprofit Team (up to 4 people)$325*
- For-Profit Team (up to 4 people)$575*
*If you choose the Team Rate, please register your lead/contact person only. We will contact you to confirm who will be attending at least a week before the institute date.
Featuring:
The Communications GAME Plan
Strategic clarity is the first step in developing an effective communications plan for your organization. Being clear about what it is you are trying to accomplish and who can help you achieve your goals is the first step in realizing strategic clarity.
Messaging What Matters: Making Meaning to Make a Difference
You’ll gain tools for brand-level and program-level message development to guide your communications efforts, from the highest level vision statement down to the day-to-day messages you can share to motivate supporters and engage your community in solutions.
Branding is Bonding
The most effective organizations know how to forge authentic connections with their donors and stakeholders. Does yours? This workshop will help you learn how to position your organization as the brand that inspires an emotional connection to trigger loyalty and long-lasting relationships with donors, volunteers and others. You’ll leave this session with the building blocks for a brand that inspires, motivates and captivates your most important audiences.
Effective Communications Practices in Action:
3 afternoon concurrent breakouts on the following topics:
What Makes the News?
In this changing media landscape, nonprofit leaders need clarity on the different types of reporters and how to tailor stories for each. The changes in the media industry are creating new demands on journalists, and new opportunities to engage them, which you can use to drive coverage of your important work. Come learn how to shape a story so reporters bite, and tips on how to get the best press possible by making it easy for journalists to cover your stories.
Before You Redesign Your Web Site…
If you are considering a significant update, refresh or redesign of your organization’s web site, then we have some tips for you. Come to this session to get tips and tools to help you plan for a web site that will advance your organization’s goals at the same time it delivers what your users need.
Creating your Editorial Calendar
These days, nonprofit organizations are their own publishing platform and managing your content is one of the most challenging issues many of organizations face. e’ll share ideas on how to repurpose and re-imagine content across channels including email, social sites, mobile, web site, print, and mainstream media. We’ll share techniques and tools for making that process efficient to address.
Peer Learning
A chance to network and learn from your peers.
By the end of the Communications Institute, you will:
- Have an understanding of the importance of strategic clarity in your communications work, and a working GAME (Goals, Audience, Message, Engagement) Plan to bring back to your organization.
- Have a firm grasp of how to create meaningful messaging for your organization.
- Be exposed to tools and ideas that will further strengthen the communications efforts of your organization.
Who Should Attend
The Communications Institute is intended for nonprofit leaders interested in adopting a strategic, integrated approach to your communications work. It is appropriate for nonprofit staff with responsibility for the communications work of their organization and executives that want to further inform their strategic use of communications. We strongly suggest bringing a team to maximize the application of the skills and knowledge presented! This is especially important when it comes to branding and messaging.
ABOUT LIGHTBOX COLLABORATIVE
The LightBox Collaborative is a versatile, dynamic group of talented consultants making the world a better place, one project at a time. We work with nonprofits, philanthropies, social entrepreneurs, and other do-gooders to jump start thinking, create strategic clarity in real time, and spark action in order to increase the impact of causes that matter.
Our methods are driven by a creative logic. We believe there are four currents that surge through groundbreaking causes:
Illumination – The information and perspective to inform action.
Intention – Clarity of goals and the means to track progress toward them.
Inspiration – Passion and purpose working together to create momentum.
Insight – The alignment of people, and action, to prepare you to meet your challenge in a new way.
Impact is the sum of illuminated knowledge, intentional goals, and inspiring passion turned to action, all together multiplied by the fresh insight that leads to effective approaches. Simply put, we believe
IMPACT = (ILLUMINATION + INTENTION + INSPIRATION) x INSIGHT
Event Price Level(s):- Nonprofit/Student Individual$195
- For-Profit Individual$295
- Nonprofit Team (up to 4 people)$395
- For-Profit Team (up to 4 people)$595
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